What to do about the complexity of Customer data?
Everywhere we turn, there’s an instance of data waiting to be collected. From social media interactions to business operations and growth efforts, we regularly contribute to a complex pool of data that can be used to accomplish more than a handful of socio-economic objectives.
For example, data can be used to do the following:
- Reward loyal consumers
- Publicize new offerings
- Automate client services
- Identify opportunities
Data buckets solve only one part of the problem
Thanks to technology, it’s becoming easier to collect and store data in dedicated buckets that make up the massive pool (lake). But no matter how organized the data buckets are, being able to view them all at once for diagnostic and application purposes, is an entirely different ball game.
What is a Single Customer View?
Also referred to as a “Golden Record” or “360-degree Customer View”, a Single Customer View (SCV) is the process of collecting data from disparate online and offline data sources, then matching and merging it to form a single, accurate record for each customer.
The data sources fed into a Single Customer View can be chosen by an organization depending on its purpose, but often it contains information including address, email, telephone, and demographic information, along with suppression information, transactional data and communication history. This data can come from many your systems, including CRM, website, PoS, in-store, E-commerce platforms, social media channels and more.
At the same time as bringing all these data sources together, a Single Customer View matches and merges duplicate customer data, enhancing it with additional third party data to fill gaps in your records, broaden your insight and verify the data you already have.
The benefits of a Single Customer View include enhanced accuracy and intelligence, and a foundation for more accurate customer segmentation, personalization strategies and relevant, engaging marketing campaigns.
Meet our Single Customer View (SCV) solution
Platingnum Single Customer View (SCV) is a cloud-based solution developed with your unique industry in mind. This is a deliberate measure to ensure that you don’t feel out of place while using it to process and view unified business information. We went the extra mile to ensure that Platingnum Single Customer View (SCV) is automated from end to end so that accuracy and related errors arising from human interference can be almost eliminated.
Depending on your preferences, this solution can display robust information on BI and Analytics about your customers, products, inventory, and orders.
Platingnum Single Customer View (SCV) can display real-time information and could send you instant alerts whenever a business activity that you’re interested in occurs.
What Are the Benefits of a Single Customer View?
By isolating and organizing data around individual customers, a Single Customer View provides marketers with the ability to employ personalized marketing more effectively, as well as consolidate multiple data sources that relate to an individual customer. This eliminates the potential for inaccuracies and redundancies, i.e. sending the wrong marketing communication to the wrong person, receiving the same communication twice, or not receiving anything at all.
If a customer has utilized multiple emails or telephone numbers, the Single Customer View allows marketers to view them all in the same place, rather than worry about sorting through multiple data sets all relating to the same individual.
A Single Customer View allows marketers to develop a more accurate picture of customer behaviour across multiple platforms, devices, or websites. This means marketing that is more comprehensive and personalized for that customer’s habits and values. As such, Single Customer View is the most effective way to achieve the “360-degree View” of the customer.
When paired with other tools, an SCV can provide data that can be better visualized and analysed, strengthening the accuracy and the efficacy of marketing initiatives that rely on the personalization and organization Single Customer View
A Single Customer View for retail is highly desirable and the most obvious application, but an SCV is also very valuable for banking and insurance organizations. While more complex, there are also many benefits of a B2B Single Customer View, for more intelligence decisions, to reduce inefficiencies and better account management.
How is a Single Customer View Different from a Data Warehouse?
Many believe Data Warehouses and a Single Customer View are similar, but the two serve different purposes. The primary difference between a Data Warehouse and Single Customer View is that a Data Warehouse is a Big Data storage solution, housing all of an organization’s business data in an unstructured repository. A Single Customer View, on the other hand, is created using specific business data that has been unified and structured for a purpose.
Another difference is the volume of data within a Data Warehouse. Due to its size and complexity, a Data Warehouse requires management by IT, and contains data that falls under the purview of multiple departments. The data unified by a Single Customer View is structured to meet the specific needs of marketers, as opposed to those of Human Resources, Sales or Finance departments.
Still wondering if you should make the big move?
Why NOT ? Just leave your current processes as they are and use our demo environment as a big guinea pig. Amazing, isn’t it?
Really, who prefers to switch between applications in a chaotic pool of data searching for current business activities, when they can simply allow Platingnum Uniform Data View(UDV) to spoil with real-time display.
Let’s face it : outdated business processes are complicated, time-consuming, energy-sapping, and among other negatives, do not allow as much flexibility as is required to keep up with trending business demands.
Some trending business demands met by Platingnum Single Customer View (SCV) Solution
Ease of configuration
Gone are the days when people had no choice but to tolerate rigorous configuration processes that come loaded with down-time! These days, consumers are more vocal about their preferences and will resist any solution that’s not as easy as Platingnum Single Customer View (SCV) to configure.
Intuitive user interface
What’s the point of having a solution that ends up confusing you? Nobody wants that. This is why Platingnum Single Customer View (SCV) is deliberately designed to have a friendly user interface to ensure that users are not at the mercy of techies.
Integration with existing system
The fact that you have agreed to introduce a new application to simplify data management processes does not mean that you should lose your core operational systems. Platingnum Single Customer View (SCV) was designed to improve business processes, not destabilize them. It is possible to integrate our solution with a comprehensive list of CRM, ERP & eCommerce systems using APIs , FIles and Data Streams.
With Platingnum Single Customer View (SCV) , managing your reports is a piece of cake. We give you data for presenting in any kind of reporting tool like Excel, PowerBi, Tableau to name some
We understand your needs to tickle your data , Platingnum Single Customer View (SCV) can be tweaked by users so they can own solution per their design and be a BOSS .
In addition to being cloud-hosted, industry-ready and affordable, Platingnum Unified data View (SCV) is extremely secure, fully encrypted, and highly configurable to accommodate any project size or specific business requirement