Plantignum

SINGLE CUSTOMER VIEW

What to do about the complexity of

Customer data?

What do we do?

Everywhere we turn, there’s an instance of data waiting to be collected. From social media interactions to business operations and growth efforts, we regularly contribute to a complex pool of data that can be used to accomplish more than a handful of socio-economic objectives.

Our Capabilities

Data buckets solve only one part of the problem

Thanks to technology, it’s becoming easier to collect and store data in dedicated buckets that make up the massive pool (lake). But no matter how organized the data buckets are, being able to view them all at once for diagnostic and application purposes, is an entirely different ball game.

 

What is a Single Customer View?

Also referred to as a “Golden Record” or “360-degree Customer View”, a Single Customer View (SCV) is the process of collecting data from disparate online and offline data sources, then matching and merging it to form a single, accurate record for each customer.
The data sources fed into a Single Customer View can be chosen by an organization depending on its purpose, but often it contains information including address, email, telephone, and demographic information, along with suppression information, transactional data and communication history. This data can come from many of your systems, including CRM, website, PoS, in-store, E-commerce platforms, social media channels and more.
At the same time as bringing all these data sources together, a Single Customer View matches and merges duplicate customer data, enhancing it with additional third-party data to fill gaps in your records, broaden your insight and verify the data you already have.

 

What are the benefits of a Single Customer View?

By isolating and organizing data around individual customers, a Single Customer View provides marketers with the ability to employ personalized marketing more effectively, as well as consolidate multiple data sources that relate to an individual customer. This eliminates the potential for inaccuracies and redundancies, i.e. sending the wrong marketing communication to the wrong person, receiving the same communication twice, or not receiving anything at all. If a customer has utilized multiple emails or telephone numbers, the Single Customer View allows marketers to view them all in the same place, rather than worry about sorting through multiple data sets all relating to the same individual.
A Single Customer View allows marketers to develop a more accurate picture of customer behaviour across multiple platforms, devices, or websites. This means marketing that is more comprehensive and personalized for that customer’s habits and values. As such, a Single Customer View is the most effective way to achieve the “360-degree view” of the customer.
When paired with other tools, an SCV can provide data that can be better visualized and analyzed, strengthening the accuracy and the efficacy of marketing initiatives that rely on the personalization and organization Single Customer View
A Single Customer View for retail is highly desirable and the most obvious application, but an SCV is also very valuable for banking and insurance organizations. While more complex, there are also many benefits of a B2B Single Customer View, for more intelligent decisions, to reduce inefficiencies and better account management.
At the same time as bringing all these data sources together, a Single Customer View matches and merges duplicate customer data, enhancing it with additional third-party data to fill gaps in your records, broaden your insight and verify the data you already have.

Meet our Single Customer View (SCV) solution

Platingnum Single Customer View (SCV) is a cloud-based solution developed with your unique industry in mind. This is a deliberate measure to ensure that you don’t feel out of place while using it to process and view unified business information. We went the extra mile to ensure that Platingnum Single Customer View (SCV) is automated from end to end so that accuracy and related errors arising from human interference can be almost eliminated.
Depending on your preferences, this solution can display robust information on BI and Analytics about your customers, products, inventory, and orders.
Platingnum Single Customer View (SCV) can display real-time information and could send you instant alerts whenever a business activity that you’re interested in occurs.

Conclusion

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CLOUD-HOSTEM

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SECURE

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CONFIGURABLE

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